Corgi Events

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Corgi Events' logo since 2019

Corgi Events, LLC (formerly Ponyville Bronies, LLC), was a convention management company originally formed/founded in 2013 by Treble Vandoren (CEO), and based out of Kenosha, Wisconsin, USA.[1]

Corgi Event organized and ran multiple furry conventions (up to four each year),[citation needed] with others that were unannounced, [clarify][citation needed] as well as several other non-furry cons such as Ponyville Ciderfest and Whinny City Pony Con, among others.

History[edit]

Treble was brought into the furry community fold while working as an assistant for fursuit maker Lemonbrat at several furcons. Already running Brony and anime conventions[citation needed] under the Ponyville Bronies, LLC label, he decided to get involved with furry conventions as well, with AquatiFur (a furcon held at a water park),[2] being the first one, which resulted in the company changing its name from Ponyville Bronies to Corgi Events in 2017.[1]

Business model[edit]

Corgi Events shifted from the established furcons in that not only did it manage multiple cons across different communities, but it ran on a for-profit model, with the idea being that it allows simpler company structure while also providing for compensation that lets upper management dedicate themselves to the cons as a part-time job.[2]

The company's convention management strategy was to create conventions in areas that had a convention that closed down but where there is still demand for one, or to create them in areas where the community has expressed interest in a convention but one has not been formed yet. The company received many requests for conventions,[citation needed] which are taken into consideration before research is conducted on each possible convention's local community as part of staff recruitment; the bulk of each convention's staff is recruited from the local community to preserve a local feel for each.[2]

One noticeable feature of Corgi's unified management had been standardization, with standardized processes such as registration, dealer's den applications, staff applications, etc. across all of its conventions. Every convention also has shared expenses at the company level, which allows for less overhead and more money to be spent on convention activities.

Corgi Events initial furcons[edit]

Collapse of Corgi Events, LLC[edit]

In February 2022, vendors who registered for Denfur's Dealer's Den received an email from a Corgi Events, LLC staff member claiming that Treble was planning on taking the money paid by artists who paid for Dealer's Den spots in upcoming cons, filing for bankruptcy, and then bailing out.[3]

There was also an accusation that Treble had allegedly embezzled $40k from Lemonbrat as well,[4] with Treble denying this allegation,[5] which resulted in Treble both terminating the employee[who?] who sent out the email,[6], and releasing an official statement via Corgi Events' Twitter on February 9, 2022, apologizing for the distress the situation may have caused.[citation needed]

48 hours later, on February 11, 2022, the Board of Directors of Anthropomorphic Events Incorporated Organization United released a statement via Corgi Events' Twitter stating that Corgi Events would cease to exist and that all its holdings would be transferred to a new non-profit organization, with DenFur, Golden State Fur Con, Painted Desert Fur Con, and AquatiFur continuing on schedule, with more information regarding Sin City Murr Con to come at a later date.

References[edit]

  1. 1.0 1.1 [1] Corgi Events' registration with the Wisconsin Secretary of State
  2. 2.0 2.1 2.2 Corgi Events is the Fandom's First Convention Management Company Dogpatch Press interview with Treble Vandoren, CEO of Corgi Events. Retrieved June 2, 2019.
  3. "Kikidoodle & Purrmaids on Twitter: "UMMM BEWARE EVERYONE SHIT IS GOING ON WITH DENFUR @DenFurCO 😬 https://t.co/X1eYToOztC" / Twitter". February 8, 2022. Retrieved on February 15, 2022.
  4. Lemonbrat Has Filed Suit Against Former Employee (and Con-Runner) Corey Wood article on the Nerd & Tie podcast network. Dated December 4, 2018. Retrieved February 23, 2022.
  5. "Pocket Treble 🔜 MFF on Twitter: "@vileotter @KikiDoodleTweet Is it? Yes. But this is my company. Can't steal from what puts a roof over my daughter's head. Also this: This isn't the case. I just fired their friend, so they quit and had email access of course. The con is still and has been and will be happening. We have contracts til 25'" / Twitter".
  6. "This actually isn't the case. They (the person sending this email) just quit cause I fired @KoiVixen~" - Treble Vandoren, Twitter (February 8, 2022)

External links[edit]