Furry Fashion

2011-02-14T13:02:39Z

93.176.77.146: /* Furry Fashion */ updated ddG naming convention (lowercase letters for the gallery's name) -Jimm/digi

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[[Image:FFLogo.png|thumb|right|alt=Main Furry Fashion logo.|The current ''[[Furry Fashion]]'' logo.]]'''Furry Fashion''' is considered one of the largest stores within [[Second Life]], occupying three "sims", for furs providing a wide range of clothing, accessories, areas and events. The management is run by two co-founders, [[Amethyst Crystal]] and ''EffOhEx Pawpad'', who have also employed around seventy staff members. Currently, the Furry Fashion community boasts around 4500 members and is growing steadily<ref>secondlife:///app/group/b819aa93-4a1d-6efc-ebd5-bcfe2ab2b475/about. "=^.^= Furry Fashion =^.^= Group", Second Life Groups Database. Retrieved 2011-02-12.</ref>.

==History==
"SilverAngel Creations", was the original company name, by the original founder ''Amethyst Crystal''. Due to certain disagreements with partners, the company disbanded. ''Amethyst Crystal'' then re-established the company under the new, current name: "Furry Fashion". Officially, the Furry Fashion has commenced operations in May, 2007. Since then, Furry Fashion has also split into different subdivisions, which offer varied services under the parent company.

==Parent Company & Subdivisions==
After the co-founding of Furry Fashion and its growth over the years, the company split itself into subdivisions to expedite its workflow and service organization. The current subdivisions are: Furever Enchanted and Mystifursia; alongside the parent, Furry Fashion. In terms of employment, Furry Fashion offers a wide range of jobs. All staff members receive base pay, as well as tips. Such jobs include: models, deejays, hosts and dancers.

===Furry Fashion===
Furry Fashion occupies one complete "sim", holding the main store of Furry Fashion, commonly referred to as "FF" by staff and regulars. The store is comprised of six floors, offering an estimated 4000 items for sale, at its current design<ref>[http://slurl.com/secondlife/Furry%20Fashion/120/188/23 "Furry Fashion Store ~Where Awesome Has A Tail!"]. Second Life Locations (SLURL). Retrieved 2011-02-12.</ref>. The current floor plan of the Furry Fashion store follows as such:

:*'''Ground Floor:''' The welcome area (lobby) when first entering the 'sim". It also comprises of: the "digital distractions Gallery", "Camping Spots", Jewelry and Avatars/Avatar Modifications (by several third-party vendors). Staff members and voluntary helpers are also stationed here.
:*'''First Floor:''' Hair, Wings, Unisex accessories and clothing, and Body art departments.
:*'''Second Floor:''' Female clothing department.
:*'''Third floor:''' Male clothing department.
:*'''Fourth floor:''' Furniture, Poses and animations, and Miscellaneous departments.
:*'''Fifth Floor:''' This floor, unlike the others, features only a discount area.

===Furever Enchanted===
Furever Enchanted was founded as a "sim" to provide residential areas for furs<ref>[http://slurl.com/secondlife/Furever%20Enchanted/139/28/23 "Furever Enchanted Land Rentals"]. Second Life Locations (SLURL). Retrieved 2011-02-12.</ref>. It follows a rural theme of grassy terrain and water. The "sim" is divided into "land parcels" which are available for rent with a specific "item quota limit". Furever Enchanted also features its own managers (''Ruu Resident'' as Lead Manager) and security (''EffOhEx Pawpad'' as Head of Security) for its residents as well.

===Mystifursia===
Mystifursia was another "sim", founded to initially provide an event club, now know as: "Club Mystique"<ref>[http://slurl.com/secondlife/Mystifursia/136/214/23 "~FF~ Club Mystique & Furry Mall"]. Second Life Locations (SLURL). Retrieved 2011-02-12.</ref>. The club is currently situated in the basement floor of a large castle, built in the middle of the "sim". Club events run daily, usually around, 2PM PST and 8 PM PST. As development continued, the "sim" became host to several other key areas: the FF Furry Mall, the FE Garden and the FF Sandbox.

:*'''FF Furry Mall''' is a large open mall, with numerous third-party vendors and store owners, in three varied configurations. Resellers are not permitted to rent a store here, due to Furry Fashion's policy: ''to support original creators''. The mall, also offers free locations, for third-party avatar vendors.
:*'''FE Garden''' is a quiet garden, opened to the general public. It's filled with ''cuddles and dances'' (pose animations within Second Life), and serves for furs who want to get away and relax with friends or a loved ones.
:*'''FF Sandbox ''' is a designated area for furs to ''rezz'' (create, in Second Life lingo) objects and items for use or un-packaging. Due to security constraints, only furs donning the Furry Fashion "group tag" are allowed such permissions. Rules have also been put in place by the management to prevent vandalism or abuse.

==Corporate Affairs==
Recently, a Second Life account, by the name of ''FurryFashion Resident'', has used the Furry Fashion branding in a ''scam scheme''. As this person is not affiliated with Furry Fashion in any way, shape or form; any furs encountering such a person, should report such discrepancies, both to the Furry Fashion management and the Second Life administration, when possible.

==Managerial Committee==
This is the current list of committee members<ref>[http://furryfashion.net/aboutff.html "Furry Fashion: About Us"]. Furry Fashion Official Website. Retrieved 2011-02-12.</ref>:

:*'''Owner(s):''' [[Amethyst Crystal]] and ''EffOhEx Pawpad''.
:*'''Manager(s):''' ''Ruu Resident''.
:*'''Creator(s):''' [[Amethyst Crystal]], ''EffOhEx Pawpad'', ''Sorina Ceriano'', ''Ruu Resident'' and ''Mikael Caeran''.
:*'''Model(s):''' ''Sorina Ceriano'' (as Head Model).
:*'''Security:''' ''EffOhEx Pawpad'' (as Head of Security).

==References==
{{Reflist}}

==External Links==
:*[http://www.furryfashion.net Furry Fashion Official Website]

WikiFur - User contributions [en]

Furry Fashion