Wendall and Al

2023-07-20T13:52:15Z

68.1.163.55: Replaced broken video link ("This video is no longer available due to a copyright claim by La-Z-Boy Incorporated") with one that currently still works (I am not the Vimeo user in question).

[[File:La-Z-Boy-Wendall-and-Al.jpg|right|thumb|300px|Wendall (left) and Al (right)]]
'''Wendall and Al''', also known as '''the La-Z-Boy Raccoons''', were a pair of [[raccoon]]s that featured in television commercials for the [[Wikipedia:La-Z-Boy|La-Z-Boy]] furniture company in 1996-1999.

Wendall and Al were [[non-morphic]], though able to speak fluent English. Wendell was the more cautious of the two and spoke in a whiny tone, whilst Al was more confident and had a deeper voice.

==History==
La-Z-Boy Incorporated was founded in 1927 by cousins Edward M. Knabusch and Edwin J. Shoemaker. Headquartered in [[Wikipedia:Monroe, Michigan|Monroe, Michigan]], U.S.A., the company has since grown to be the United States' largest manufacturer of upholstered furniture. and the world's leading producer of [[Wikipedia:recliner|reclining chairs]].<ref>[http://en.wikipedia.org/wiki/La-Z-Boy La-Z-Boy] on [[Wikipedia]]. Retrieved May 28, 2011</ref><ref name="furniture1997">[http://www.furninfo.com/absolutenm/templates/Article_Retailing.asp?articleid=3153&zoneid=7 "La-Z-Boy's Wendall and Al Create Raccoon Craze Among Consumers Across The Country"] - article on Furniture World. Dated November 1, 1997. Retrieved May 28, 2011</ref>

Wendall and Al first appeared in 1996,<ref>[http://www.la-z-boy.com/About/History/ "Our History" (1990)] on the La-Z-Boy website. Retrieved May 27, 2011</ref> in a thirty-second television commercial designed to highlight the fact that La-Z-Boy made furnishings other than their well-known recliners.<ref name="furniture1997"/> In the commercial, the two raccoons break into a house whilst its owners are on vacation, in order to make themselves comfortable on the chairs and sofas. Wendall comments, "I just thought they made recliners", to which Al reponds, "It's a common misconception among raccoons".

In 1999, Wendall and Al returned for a second thirty-second commercial. Climbing down a tree to a window sill, the raccoons longingly peered in at a warm, well-furnished room. As they did so, the pair sung a fragment of ''[[Wikipedia:Wouldn't It Be Loverly|Wouldn't It Be Loverly]]'', the song written by Alan Jay Lerner and Frederick Loewe for the 1956 Broadway play ''[[Wikipedia:My Fair Lady|My Fair Lady]]''. This was the first time an advertiser had been granted a license to use a Lerner and Loewe show tune.<ref>[http://www.furninfo.com/absolutenm/templates/News.asp?articleid=1032&zoneid=8 "New La-Z-Boy® Commercial Features "Loverly" Singing Creature"] - article on Furniture World. Dated October 10, 1999. Retrieved May 27, 2011</ref>

==Behind the scenes==
[[File:BeSafeWithWendallAndAlVideoCover.jpg|thumb|right|200px|Cover of ''Learn How To... Be Safe With Wendall & Al'']]
The Wendall and Al commercials were created by the [[Wikipedia:Doner Company|Doner U.S.A.]] advertising agency.<ref>[http://www.tvspots.tv/video/4612/LA-Z-BOY--LOVERLY Description of "Loverly" commercial] on tvspots.tv. Retrieved May 27, 2011</ref> The trained raccoons used to film the commercials were supplied by Steve Martin's Working Wildlife company,<ref>[http://www.workingwildlife.com/pages/5655/Commercial_Credits.htm Commercial Credits list] for Steve Martin's Working Wildlife. Retrieved May 27, 2011</ref> and the post-production video effects - to make them talk and use [[human]]-like facial expressions - were done by Los Angeles-based computer animation company Rhythm & Hues.<ref>[http://www.nytimes.com/1997/04/24/business/marketers-ford-la-z-boy-are-hit-computer-aided-outbreak-anthropomorphism.html "Marketers from Ford to La-Z-Boy are hit by a computer-aided outbreak of anthropomorphism."] - article in The New York Times. Dated April 24, 1997. Retrieved May 29, 2011</ref>

After a positive public response to the first commercial, La-Z-Boy commissioned [[plush]] and bean-bag versions of Wendall and Al, to be used as store decorations and customer incentives.<ref name="furniture1997"/> La-Z-Boy also allowed the two raccoon characters to be used in ''Learn How To... Be Safe With Wendall & Al'', a personal safety video aimed at children.<ref>[http://www.docstoc.com/docs/70432300/Personal-Safety---JIBC-Library Personal Safety video list] of the library of the Justice Institute of BC. Retrieved May 28, 2011</ref>

==References==
<references/>

==External links==
* [https://vimeo.com/23870984 1996 Wendall and Al commercial] on the [[Vimeo]] channel of [https://vimeo.com/user7052317 Michael Sullivan]
* [http://www.tvspots.tv/video/4612/LA-Z-BOY--LOVERLY 1999 Wendall and Al commercial] on tvspots.tv

[[Category:Mascots]]
[[Category:Raccoon characters]]
[[Category:1996 births]]

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Wendall and Al