Furry Fashion

Furry Fashion is an active furry-themed store and sim within Second Life, established May of 2007 by Amethyst Crystal. It is now located on the sim Furry and has expanded to include a club, furry avatar den, mall and sandbox, as well as managing seasonal events and a bi-yearly grid-wide hunt. As of Jan 2020, it employs around thirty staff members and has a patron group membership of around 5,800 residents.

History
The original store was located on the Second Life mainland sims and was called “SilverAngel Creations”. It was changed to “Furry Fashion” in late 2007 and has kept the name since. It afterward moved to a full private sim and began running a lounge and offering mall spaces to furry creators. It has since then moved several times and now resides on its current sim, named Furry.

Furry Fashion, on top of being a mall and hang out, also offers employment for residents interested in modeling Furry Fashion's clothing, DJing and hosting events, providing Security, and creating items to sell in the Furry Fashion store. Furry Fashion offers wages and training for all positions, except for creator, and offers staff free housing on the sim. On May 5, 2017, Furry Fashion celebrated its tenth birthday.

On January 7, 2018, Furry Fashion changed from a Moderate (M) sim to an Adult (A) sim, however, it is not a typical Adult sim and adult activities are prohibited to rooms provided by the sim.

On June 17th, 2021 Furry Fashion changed its mall shops to charge no rent, instead of requiring all merchants who want a spot to have products relevant to the furry community.

Sim Locations
These are the main areas of the sim. Most are subject to be moved except for the Avatar Den and Modder’s Market. Main Store: Specializes in male and female clothing and accessories geared towards furries and residents with furry avatars although most products will fit body furry and human-based bodies. Lounge: Furry-themed club featuring nightly events with a host and live DJ. Events are Sunday-Wednesday 4 PM-6 PM SLT, Friday and Saturday 6 PM-8 PM SLT. Plus an additional event 8-10 PM Saturday based in the more risque sim club, VICE. Avatar & Creators Courtyard: Permanently located at the center of the sim and contains one of the largest collections of new and old furry avatar vendors for residents to purchase along with mods and body parts giving a resident the chance to create a look of their preference are managed by Albright Smol-Bite™ (Bully Doge). Mall: Stores of various sizes and prim limits that furry-themed creators can get for free if they quality under the mall guidelines Sandbox: Area for unpacking objects, building or socializing. Build rights are patron group restricted and residents must join to be able to build in the sandbox.

Information Center and Photo Studio: Located next to the Sandbox for convenience, the Information center holds guides, landmarks, and handy tools to help new residents get started. The upper level of the Information center holds items for free. The photo studio is also free to use for group members.

Specialty Stores: Furry Fashion is also hosting to several main stores for popular furry creators, such as Bad Bunneh, [Project] Maehem Industries, Trash Panda, D.C.M Dream, Create Mesh! and Fortunas Creations to name a few.

Special Events
The Furry Fashion Lounge has nightly, DJ’d events with prizes for avatars who best fit the theme of the event. It is also host to several special events and treasure hunts throughout the year, such as avatar release parties and seasonal hunts, with participation sim-wide not only from the Furry Fashion main store but also vendors who have stores at Furry Fashion too. Yearly events for the sim’s birthday take place around May 5th and feature day-long events. Lounge themes are typically released weekly by Monday the week of events, and events are held Sunday - Thursday 4 PM-6 PM SLT and Friday - Saturday 6 PM-8 PM SLT. The sim is also host to the Quest Fur Cover hunt (QFC), which is a bi-annual grid-wide furry-themed hunt hosted by Furry Fashion, taking place in the spring (April) and autumn (October). QFC runs for a month and showcases creators who make furry-based mods, clothes, and accessories.

Leadership
This is the current list of committee members


 * Founder: Amethyst Crystal
 * Sim Owners: Amethyst Crystal, Frank Doge
 * Sim Manager: Fortunas Sands, Bully Doge
 * Lead Security: Bully Doge, Amethyst Crystal,Moogaspectrum Resident
 * Lounge Manager: l3l0ody0neucc Resident,Minty Melody
 * Lead Model: Becky Doulton,Josie Enchanted
 * Avatar & Creators Courtyard: Bully Doge,Amethyst Crystal
 * FF Main Store & Seasonal Hunts Manager: Becky Doulton
 * Mall Manager: Amethyst Crystal, Bully Doge