Sugar Bear

Sugar Bear was the cartoon mascot of Post Super Sugar Crisp (later Golden Crisp) cereal, appearing in commercials for the cereal. He was an anthropomorphic bear who wore a light blue t-shirt and couldn't get enough of that Sugar/Golden Crisp. His consistent nemesis was an elderly woman called Granny Goodwitch; the two would engage in elaborate contests, often involving trickery, magic, and technology, in order to determine who would gain possession of a box of the cereal. In the commercials, a bite of Super Sugar Crisp could turn him into the muscle-bound "Super Bear," who appeared naked. Several commercials in the mid '80s had him using mere casual gestures to outsmart the aggressive tendencies of other animals.

Sugar Bear originally appeared as a character in the 1963 Saturday morning cartoon Linus the Lionhearted, which featured many characters who were mascots for Post cereal products. Gerry Matthews provided the original voice for Sugar Bear which feature qualities similar to Bing Crosby's and Dean Martin's. He was portrayed as a shallow eyed, easy going character. See Gerry's web site at www.wallawalladada.com.