Tony the Tiger
Tony the Tiger is the mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. He is a muscular anthropomorphic tiger, wearing a red ascot. Tony originally appeared in 1952, designed by children's book illustrator Martin Provensen and voiced by Dallas McKennon. Tony was the creation of a public survey, in which Tony was one of four candidates for the cover of Frosted Flakes, which included a kangaroo, an elephant and a gnu. After being selected as the new mascot, Thurl Ravenscroft was hired as the voice of Tony and spent the next five decades providing the characteristic deep bass voice associated with the character, notably the familiar "They’re Grrreat!" catchphrase. When Ravenscroft died in 2005, Kellogg's hired former wrestling announcer Lee Marshall, who signed a 10-year contract in 2006 to be the new voice of Tony, though in Britain Tony is voiced by UK-based Californian voiceover Tom Clarke-Hill.