Founded in 2006, Porter Airlines is a regional airline based in Toronto, Ontario, Canada. On July 31st, 2006, Porter Airlines unveiled Mr. Porter as its brand mascot. This stylized raccoon character was created by the London-based creative agency Winkreative, and a raccoon was chosen "for its visual appeal and its reputation as a smart and cheeky creature".
Mr. Porter appears on the airline's promotional and on-board items, including meal boxes, bottled water, T-shirts, luggage tags and signage. He has also appeared in an animated television advertisement for the airline.
- Introducing Mr. Porter - Porter Airlines press release of July 31st, 2006. Retrieved January 19th, 2008
- Porter Airlines
- Winkreative agency (includes Porter Airlines print and television advertising)
- Animated Porter Airlines commercial with Mr. Porter at YouTube
- adverlicious (collection of Porter Airlines' online advertising w/ Mr. Porter]