Mr. Porter

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Mr. Porter in printed (left) and TV (right) advertisements
Mr. Porter is an anthropomorphic raccoon who is the mascot of Porter Airlines.

Founded in 2006, Porter Airlines is a regional airline based in Toronto, Ontario, Canada. On July 31st, 2006, Porter Airlines unveiled Mr. Porter as its brand mascot.[1] This stylized raccoon character was created by the London-based creative agency Winkreative, and a raccoon was chosen "for its visual appeal and its reputation as a smart and cheeky creature".[1]

Mr. Porter appears on the airline's promotional and on-board items, including meal boxes, bottled water, T-shirts, luggage tags and signage. He has also appeared in an animated television advertisement for the airline.


  1. 1.0 1.1 Introducing Mr. Porter - Porter Airlines press release of July 31st, 2006. Retrieved January 19th, 2008

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