Furry Fashion is probably one of the largest stores within Second Life, occupying one half "sim", for furs providing a wide range of clothing, accessories, areas and events. The management is run by Amethyst Crystal who has also employed around seventy staff members. In March 2016, the Furry Fashion community had over 6500 members.
The original store was located on the Second Life mainland sims and was called “SilverAngel Creations”. It was changed to “Furry Fashion” in late 2007 and has kept the name since. It afterwards moved to a full private sim and began running a lounge and offering mall spaces to furry creators. It has since then moved several times and now resides on its current sim, named Furry.
On May 5, 2017, Furry Fashion celebrated its tenth birthday.
These are the main areas of the sim. Most are subject to be moved except for the Avatar Den and Modder’s Market.
Main Store: Specializes in male and female clothing and accessories geared towards furries and residents with furry avatars.
Lounge: Furry themed club featuring nightly events with a host and live DJ from 6pm-8pm PST Tuesday-Thursday and 3pm - 5pm, 6pm - 8pm on Friday-Sunday.
Avatar Den and Modder’s Market: Permanently located at the center of the sim and contains one of the largest collections of new and old furry avatar vendors for residents to purchase. Modder’s Market is located above it for select modders to feature their avatar mods. Both are managed by Becky Nosferatu.
Mall: Stores of various sizes and prim limits that furry-themed creators can rent. Limited stalls are available to new creators for free.
Sandbox: Area for unpacking objects, building or socializing. Build rights are patron group restricted and residents must join to be able to build in the sandbox.
Welcome Center: Area that includes basic information on Second Life for new residents, free furry avatars and other beginner tools.
Artist’s Alley: Art gallery featuring furry artists on Second Life and providing links to artist’s commission prices and/or main gallery.
The Furry Fashion Lounge has nightly, DJ’d events with prizes for avatars who best fit the theme of the event. It is also host to several special events and treasure hunts throughout the year. Yearly events for the sim’s birthday take place around May 7th and feature day long events. Other large special events take place around major holidays such as Christmas and Halloween. Sim-wide hunts take place around major holidays or can be seasonal, with items hidden across the public area of the sim.
The sim is also host to the Quest Fur Cover hunt (QFC). It is a grid wide furry-themed hunt hosted that takes place twice a year in the Spring and in the Fall. The QFC runs for a month and showcases creators who make furry-based mods, clothes and accessories.
This is the current list of committee members:
- Founder: Amethyst Crystal
- Owners: Amethyst Crystal
- Lead Security: Luna Pawpad, RickGuyy Resident
- Lead Hosts: Twocoin Resident, Emorald Resident
- Lead DJ: Klomonx Resident
- Lead Mentor: Alexiel Mangolia
- Lead Model: Becky Doultan, Skyler Glasswing
- Avatar Den Manager: Becky Nosferatu
- FF Main Store & Seasonal Hunts: Becky Doultan
- Mall Manager: Skyler Glasswing
- Modder's Market: Becky Nosferatu
- Artist's Alley Curator: Luna Pawpad
- secondlife:///app/group/b819aa93-4a1d-6efc-ebd5-bcfe2ab2b475/about. "=^.^= Furry Fashion =^.^= Group", Second Life Groups Database. Retrieved 26 March 2016.
- "FF Furry Fashion". Furry Fashion Facebook Page, Retrieved June 10th, 2017.
- "Furry Fashion: About Us". Furry Fashion Official Website. Retrieved 2011-02-12.
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