Furry Fashion is an active furry themed store and sim within Second Life, established May of 2007 by Amethyst Crystal. It is now located on the sim Furry and has expanded to include a club, furry avatar den, mall, artist’s alley and sandbox, as well as managing seasonal events and a bi-yearly grid wide hunt. As of May 2017 it employs around thirty staff members and has a patron group membership of around 4,500 residents.
The original store was located on the Second Life mainland sims and was called “SilverAngel Creations”. It was changed to “Furry Fashion” in late 2007 and has kept the name since. It afterwards moved to a full private sim and began running a lounge and offering mall spaces to furry creators. It has since then moved several times and now resides on its current sim, named Furry.
On May 5, 2017, Furry Fashion celebrated its tenth birthday.
These are the main areas of the sim. Most are subject to be moved except for the Avatar Den and Modder’s Market.
Main Store: Specializes in male and female clothing and accessories geared towards furries and residents with furry avatars.
Lounge: Furry themed club featuring nightly events with a host and live DJ from 6pm-8pm PST Tuesday-Thursday and 3pm - 5pm, 6pm - 8pm on Friday-Sunday.
Avatar Den and Modder’s Market: Permanently located at the center of the sim and contains one of the largest collections of new and old furry avatar vendors for residents to purchase. Modder’s Market is located above it for select modders to feature their avatar mods. Both are managed by Becky Nosferatu.
Mall: Stores of various sizes and prim limits that furry-themed creators can rent. Limited stalls are available to new creators for free.
Sandbox: Area for unpacking objects, building or socializing. Build rights are patron group restricted and residents must join to be able to build in the sandbox.
Welcome Center: Area that includes basic information on Second Life for new residents, free furry avatars and other beginner tools.
Artist’s Alley: Art gallery featuring furry artists on Second Life and providing links to artist’s commission prices and/or main gallery.
The Furry Fashion Lounge has nightly, DJ’d events with prizes for avatars who best fit the theme of the event. It is also host to several special events and treasure hunts throughout the year. Yearly events for the sim’s birthday take place around May 7th and feature day long events. Other large special events take place around major holidays such as Christmas and Halloween. Sim-wide hunts take place around major holidays or can be seasonal, with items hidden across the public area of the sim.
The sim is also host to the Quest Fur Cover hunt (QFC). It is a grid wide furry-themed hunt hosted that takes place twice a year in the Spring and in the Fall. The QFC runs for a month and showcases creators who make furry-based mods, clothes and accessories.
This is the current list of committee members
- Founder: Amethyst Crystal
- Sim Manager: Fortunas Sands
- Lead Security: Luna Pawpad, RickGuyy Resident
- Lead Hosts: Amethyst Crystal
- Lead DJs: Klomonx Resident, Cyfiremmerich Resident
- Lead Mentor: Alexiel Mangolia
- Lead Model: Becky Doultan, Skyler Glasswing
- Avatar Den Manager: Fortunas Sands
- FF Main Store & Seasonal Hunts: Becky Doultan
- Mall Manager: Skyler Glasswing
- Modder's Market: Fortunas Sands
- Artist's Alley Curator: Luna Pawpad
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