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Bullwinkle J. Moose is an anthropomorphic fictional moose character from two popular 1959-1964 animated television series collectively known as The Rocky and Bullwinkle Show. Because of Bullwinkle's popularity,[citation needed] they changed it to The Bullwinkle Show .

Jay Ward and his assistant Alex Anderson created Bullwinkle for The Frostbite Falls Review, a storyboard idea which was never developed into a series. They gave him the name "Bullwinkle" after Clarence Bullwinkel, a car dealer, because they thought it was a funny name. Both Bullwinkle and Rocky were given the middle initial "J" in reference to Ward.

Bullwinkle shares a home with his best friend Rocket J. Squirrel (Rocky) in the fictional small town of Frostbite Falls, Minnesota, a parody of the real-life American town of International Falls, Minnesota. Bullwinkle's college alma mater was "Wossamotta U."