Bullwinkle J. Moose is an anthropomorphic fictional moose character from two popular 1959-1964 animated television series collectively known as The Rocky and Bullwinkle Show. Because of Bullwinkle's popularity, they changed it to The Bullwinkle Show .
Jay Ward and his assistant Alex Anderson created Bullwinkle for The Frostbite Falls Review, a storyboard idea which was never developed into a series. They gave him the name "Bullwinkle" after Clarence Bullwinkel, a car dealer, because they thought it was a funny name. Both Bullwinkle and Rocky were given the middle initial "J" in reference to Ward.
Bullwinkle shares a home with his best friend Rocket J. Squirrel (Rocky) in the fictional small town of Frostbite Falls, Minnesota, a parody of the real-life American town of International Falls, Minnesota. Bullwinkle's college alma mater was "Wossamotta U."